EXPERIENTIAL / B2B
3M Innovation Center
Washington D.C.
Science rules.
3M was poised to create their newest Innovation Center in Washington D.C. They had constructed centers before. But located mere blocks from the White House, this one was different.
THE CHALLENGE
Navigate a legacy brand with a global impact and a strata of stakeholders. Avoid the pitfalls of many opinions–all of them important–so not to become an incongruous, glorified brochure.
THE APPROACH
A children’s science museum but for adults aka business partners, government officials, policy makers, influencers. A high touch experience with exhibits not only displaying 3M materials, but made of them, too. We’d make sure visitors could literally feel what 3M means by … Science. Applied to Life.™
Our “blueprint” has gone on to guide the development of more than 40 centers around the world.
THE RESULTS
Creative Direction / Graphic Design / Display Design / Industrial & Installation Design
