PRODUCT LAUNCH
Saucy Spoon Baked Beans
These beans party.
Faribault Foods, a giant in the overall bean category, was ready to toss their hat into the baked beans ring. The product: Saucy Spoon. Their point of difference: a focus on unique, bold flavors.
You had me at “saucy.”
THE CHALLENGE
How to so much as make a dent in a world where Bush’s is synonymous with baked beans with a market share of 86%.
THE APPROACH
These aren’t your grandma’s baked beans. Be the summertime side dish baked-bean-eaters have been hungering for. Challenge the status quo by focusing on consumer emotion. Skip the tired RTB’s of the product (because “big bean” has been doing that for decades).
The fastest growing baked bean brand with a 7% market share in the first year–nearly double what clients were shooting for.
THE RESULTS
Creative Direction / Brand Identity / Packaging / Website Design / Video Direction, Production, Editing, Motion
